“Estimated delivery time” is one of the variables that consumers take into account when ordering food. The “delivery time” starts running from the instant the order is placed. The latest developments in communication technologies have reached the sphere of food delivery. Customers can now place orders from the convenience of their handled devices. Wherever and whenever they are, all they need is desire for food, a means of payment, and a piece of communications equipment.
Despite of all these mechanized enhancements, there are still many factors (mostly human and of communications) that add a dose of unpredictability to the food delivery process.
In an era where instantaneity seems to be the goal to achieve, how do food deliverymen improve delivery times? And, which are the barriers they encounter to save time during their journeys?
My project will aim to identify the limits and obstacles to save time in “the delivery” phase of food delivery, in an era where consumers are colonizing the real time (Lovink, “MyBrain.net”, 3-4), by expecting things to happen in the time of the now.